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Writing for the Web Part 1

May 23rd, 2008

Although writing web content may seem like an easy task, it is actually somewhat of an art form. Anyone who has visited more than a couple of web sites has encountered poor content. Poor writing makes a site difficult to read and hard to understand. Visitors quickly leave a poorly written site, and site owners have no chance to profit from the visit.  Writing web content is different from writing articles for syndication, and writing press releases.

Formatting

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The blog as business tool has arrived.

May 23rd, 2008

When GreenCine Inc. launched an online journal two years ago, the San Francisco online DVD-rental company hoped that a steady diet of film reviews, festival dispatches and filmmaker interviews would energize its community of cinephiles, turn regulars onto new movies and attract more members.

It worked. The company’s blog, GreenCine Daily, sparked a 20-fold rise in hits on the GreenCine Web site to about one million a month. Even better, films critiqued by the blog’s two writers are often snapped up by renters. Despite little marketing, membership numbers and revenue have doubled in the past year.

Read Full Article at WSJ >>>

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Create Traffic and Make Sales Through Great Content

May 16th, 2008

No doubt about it, content is the easiest cheapest way to get traffic to your site and make sales. The learning library approach is the way to go when putting content on your site.
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Don’t have a blog? Time to get on it!

May 10th, 2008

Blogging Statistics

* Over 12 million American adults currently maintain a blog.
* More than 147 million Americans use the Internet.
* Over 57 million Americns read blogs.
* 1.7 million American adults list making money as one of the reasons they blog.
* 89% of companies surveyed say they think blogs will be more important in the next five years.
* 9% of internet users say they have created blogs .
* 6% of the entire US adult population has created a blog .
* Technorati is currently tracking over 70 million blogs .
* over 120 thousand blogs are created every day .
* There are over 1.4 million new blog posts every day .
* 22 of the 100 most popular websites in the world are blogs .
* 120,000 new blogs are created every day .
* 37% of blog readers began reading blogs in 2005 or 2006 .
* 51% of blog readers shop online .
* Blog readers average 23 hours online each week .

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