Create Traffic and Make Sales Through Great Content
No doubt about it, content is the easiest cheapest way to get traffic to your site and make sales. The learning library approach is the way to go when putting content on your site.
A learning library is a section of your site that posts articles and gives tips and advice about the main topic of your site.
You can start a learning library by taking the following steps:
Don’t write blog style
A learning library has a different format than a blog. Learning library articles are longer- anywhere from 500-800 words, compared to typical blog postings which are about 300-400 words. And learning library articles give more detailed information on a subject.
Make a content plan
Before you begin writing articles make a content plan. Use Adwords, or another keyword search tool to find the keywords that are related to your target, and don’t forget the combination and permutation of keywords. Put those keywords on a spreadsheet and organize them into columns placing the root keywords first. Add as many related keywords as possible.
Add new content regularly
The best learning library sections have new articles added on a regular basis. Try and add new articles each week, and keep it up. Before you know it you’ll have a library full of useful articles and traffic will be flowing to your site.
Write useful articles
Make sure your articles contain useful information your audience will appreciate and be able to use. A great format for content articles is to have one or two opening paragraphs followed by bulleted tips and advice and then a conclusion.
Mix up the formatting
Don’t just stop at articles; add video information as well. This can be done easily through Youtube.
Market yourself as an authority
Present yourself as an authority on your subject and people will soon see you as one. Once you are seen as an authority people will come to you for advice through regular website visits.
Keep it simple
Your goal in writing a learning library is to present a space that an audience can visit on a regular basis to learn useful, helpful practical information on your area of expertise. But don’t bog down your audience with too much information. Filter out the complicated or the unrelated information and give your audience the facts in a clear precise format.
Who are you writing for?
Consider who your clients are, and define your ideal client’s characteristics. By creating a persona of your clients; which includes their general age, their job and their area of expertise on your website subject, you will be better able to write directly to them; providing information that will be most useful.
Write for your clients
Write content with your client’s needs in mind instead of worrying about your competition. Don’t waste time writing SEO blogs and tips for other SEO companies because that is not where you will generate business. Concentrate on the clients who are most likely going to purchase your product and write the content they want to see.
